RadioOnFire.com - Highsnobiety caught up with Jaden Smith at a pop-up shop he's erected at V-Files in SOHO, New York City this week, and they got more than a sense of his ambition in fashion, they got a bit of insight on the movement he is building.
"I'm trying to create a collective of kids that come together so that we could have the pool of all of the best ideas of how to create the future world," Smith told Highsnobiety. He touched on many of the challenges facing the world today, focusing much of his concern for the environment and how it will force the best minds to come together to save cities from sinking under rising sea levels, among other threats humanity faces. Smith asserts that beyond a yearning to put out nice clothes, he wants people to come together around the brand as a means to identify with one another and springboard their involvement in the culture, towards involvement into greater issues.
"I'm trying to create an establishment with all these kids that are smart, that we're gonna know how to redesign New York and Miami, Shanghai. It's like, we need that," he said. He said through Misfits Rep he hopes to evolve culture and build schools. He also touched on his recent actions involving Shia Labeouf and their 24-hour webcam protest project in New York City. "We're trying to really bring people in and really create a movement where kids are like yo, he will not divide us, no one will divide us, they will not divide us, we are all in unity," said Smith.
Source: instagram.com
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